Branding your business is a process! A process that a business cannot afford to neglect! A brand exists as a promise a business makes to its consumers. The purpose of a brand position is to establish trust within your consumers and to create loyalty. A good brand purpose creates a memorable experience for your consumers and sets you apart from your many competitors.

Author Tammie T. Polk has earned her stripes by building the Girl, Go Eat A COOKIE brand, which has become a gamechanger for her and her family!

In this quick, yet intensive read, she answers the Top Ten questions she's been asked -- and she spares NO details!

If you are looking for a branding book that cuts out the fluff and blows up the glitz and glam you're used to, this is the one!